Marketing Manager
Want to drive all aspects of marketing for a growing and fast paced company?
This is an ideal position for an individual who wants to make a real impact in a growing company - to drive on and offline marketing initiatives and to support our global sales efforts.
Typical responsibilities will include:
- Develop and implement conventional marketing plans and PR campaigns
- Manage aspects of our social media marketing
- Regular upkeep and maintenance of the company’s on-line presence including developing digital, social and visual campaigns
- Updating the company web site with new content
- Identify and action ways to broaden the following of GlobaLexicon through social media
- Creation and posting of content to various social media channels (Facebook, Twitter, LinkedIn) as per agreed process
- Reporting and analysis on digital marketing - to produce regular updates on marketing & social media activities and progress against KPIs
- Monitor key competitor activity and update the team using ad hoc and formal reporting methods
- Lead internal virtual team in developing marketing content
- Assist in the planning and production of various events and exhibitions
- Design and artwork production of adverts, collateral and other marketing materials including liaison with 3rd party vendors
- Provide sales support to senior team for business development efforts
- Aid in client pipeline and portfolio tracking
- Lead and participate in internal marketing and team building initiatives
- Support further geographic expansion
Skills and Experience:
- BA degree in business/marketing/communications with consideration also for other degrees plus applicable experience
- Fluent English and native/fluent in one other language
- Good understanding of marketing frameworks and strategy
- Experience in and passion for marketing/social media
- Excellent knowledge of and regular user of social media
- Events organization experience preferred
- Proficiency with software such as WordPress and other content management system
- Proficiency with design software such as InDesign, Photoshop, Illustrator
- Experience in languages services and/or market research industries an asset
