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Coding

Unleashing insight from a sea of words, wave after wave. Our experienced team of coders pride themselves on supporting researchers and end-clients to draw key findings from their research.

Coding by market research professionals

Our team of coding experts will work with you on a consultative basis at each and every step. As your partners in coding, we will add value by recommending and discussing the optimum approach. All of our coders have a full understanding of market research and a proven track record in sectors such as Healthcare, Consumer & Retail and Financial Services, which allow us to deliver fast, accurate results.

Our endeavour: To code to your brief and to your way of thinking in the most effective way possible. 

Our Services:

  • Construction of the codeframe
  • Automated coding for “Brand-Awareness” and “Other, please specify”
  • Coding of Full Open-Ends
  • Translation of Full Open-End responses

We code directly from the local language using an English codeframe for both trackers and adhoc studies.

Our coders are fluent in English as well as the language of the target market so are able to capture nuances and subtleties for more accurate coding.

Our Quality Guarantee

Coding millions of responses in over 25 markets is a testament to our high quality standards which meet the guidelines set by ISO 20252. All of our deliverables are checked by a second experienced coder to include the following:

  • Accuracy of coding
  • Consistency of coding
  • Removal of invalid respondents e.g. mashed keys

Need help with Coding?

Get in touch with our team to discuss any of your requirements.