Hall & Partners relies on GlobaLexicon for the coding of this 25 market monthly quantitative tracker with 30,000 verbatim.
Unleashing insight from a sea of words, wave after wave. Our experienced team of coders pride themselves on supporting researchers and end-clients to draw key findings from their research.
Our team of coding experts will work with you on a consultative basis at each and every step. As your partners in coding, we will add value by recommending and discussing the optimum approach. All of our coders have a full understanding of market research and a proven track record in sectors such as Healthcare, Consumer & Retail and Financial Services, which allow us to deliver fast, accurate results.
Our endeavour: To code to your brief and to your way of thinking in the most effective way possible.
We code directly from the local language using an English codeframe for both trackers and adhoc studies.
Our coders are fluent in English as well as the language of the target market so are able to capture nuances and subtleties for more accurate coding.
Coding millions of responses in over 25 markets is a testament to our high quality standards which meet the guidelines set by ISO 20252. All of our deliverables are checked by a second experienced coder to include the following: