Market research agencies and departments are frequently at the centre of interesting international work. As global companies coordinate research studies across countries, the requirement for an understanding of the local market and languages increases.
Due to our deep specialisation in this area, GlobaLexicon has developed close partnerships with multiple clients. We understand the importance of correct questionnaire phrasing, the need for consistency throughout, whether it is an ad-hoc or a continuous study, or whether the questions are being used to create or feed benchmark databases.