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Multi-country Survey Translation from German

SSI - Multi-country Market Research survey translation from German with a tight deadline.

Situation

SSI is the premier global provider of data solutions and technology for consumer and business-to-business survey research. SSI reaches respondents in 100+ countries via Internet, telephone, mobile/wireless and mixed-access offerings and operates from 30 offices in 21 countries.   As the prime provider of language services to SSI, GlobaLexicon was tasked with providing translation and proofreading of a multi-country survey on technology, media and lifestyle for their German office. Timelines were tight.

Challenge

The original survey was written in German and would come in XML format and needed to be translated simultaneously into a wide range of European languages including Eastern and Nordic. The survey also contained long lists of different types of electrical products, white goods and technology tools to be translated in the most relevant way, which required specialist local-market knowledge.

Given the length, source and target languages, and format of the survey, the industry standard turnaround time would have been four days to carry out translation and proofreading. However, GlobaLexicon rose to the challenge of delivering even before the requested in 2.5 days, including GlobaLexicon’s strict quality checks, working around the Christmas break.

The Results

Given the context and timings, GlobaLexicon advised SSI on optimal workflow to ensure timings were met while maintaining the top quality GlobaLexicon is known for. A team of country-based linguists, all qualified native speakers of the target languages with advanced knowledge of German and understanding of the MR industry, was put together and started on a draft. Strong coordination between GlobaLexicon’s PMs and linguistic team and SSI’s scripting team was achieved and GlobaLexicon overlaid the translated contents into the final XML using a second team of XML-savvy linguists, who adjusted HTML tags and coding appropriately while transferring the contents. The entire XML survey was proofread before sending the files on to the QA team. Everything was completed within 2 days of receiving the XMLs, thus exceeding SSI’s challenging timings.

After delivery, and prior to launch, SSI sent three rounds of additions, which needed to be processed across all markets within half a day in order to ensure the soft launch happened before Christmas. These were unexpected, but, given their extensive experience with the MR life-cycle, GlobaLexicon had pre-warned their linguists that urgent additions might come, as is usually the case prior to launch, and were therefore able to successfully rise to the challenge set by SSI.

" Given the need for top quality and speed, we rely on GlobaLexicon’s service and professionalism for our language needs. Their consultative approach and experience in our industry adds value to our daily operations. "

Lead Project ManagerSSI