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Our Team

GlobaLexicon's senior team is very experienced both on the client side and in the language services business. We look forward to discussing how we and the team can best work with you and present a few of our senior team below. 

Daniela Toledo, Managing Director

Daniela, GlobaLexicon's founder, oversees the growth, operations and client relationships of the company. As part of this, she manages project delivery for several of our larger clients and leads our service development. Prior to founding GlobaLexicon, Daniela held positions with Research International (RI), part of the WPP Group, in the UK and abroad, working with companies such as Allied Domecq, Diageo, GSK, Unilever and American Express. Given her significant client side experience, she fully understands the operational impact of linguistic work and the need for top quality services to achieve better business results. Thus Daniela brings an essential client view to all of GlobaLexicon’s services and relationships. She holds a Masters Degree in Marketing Communications, has attended leadership and management courses at London Business School and UCL, and is a native Spanish speaker.

Kristian Smith, Director

Kristian oversees the general strategy, marketing, business administration and compliance of GlobaLexicon. Kristian’s previous experience includes working for global consulting firms leading assignments in Europe, Asia and the Middle East in market sectors such as telecommunications, energy, finance and consumer goods. He has worked for companies including Telstra, TeliaSonera, Shell, BP, RBS, CIBC, British Airways, Castrol, Quelle, Sara Lee and The Virgin Group. A former Air Force Captain, Kristian holds an MBA from London Business School and speaks German, French and Spanish.

Paul Williams, Advisory Board Member

Paul provides business strategy and tactical support to the business in addition to market entry into new sectors and geographies.  Prior to his involvement with GlobaLexicon, Paul was European MD of M3 Global Research, one of the largest Healthcare Market Research companies. 

He is a lifetime Market Research industry professional with 25+ years’ experience of all aspects of Quantitative and Qualitative Market Research and has focused on the Healthcare, Consumer/FMCG, Automotive, and Financial Services sectors.

Nicola Pegoraro, Associate Director

In addition to managing several of our client accounts and line managing teams of Project Managers and Project Coodinators, Nicola is accountable for managing and optimising our internal project management processes, bringing industry expertise in term bank software. Prior to joining GlobaLexicon Nicola spent several years at SDL International before moving to Alpha CRC where he was lead Italian Linguist and Project Manager. Nicola holds a degree in Technical Translation and is a native speaker of Italian.

Contact us to see how we can support your international business.